Online
KIDS WATCHING LOADS OF VIDEOS ONLINE
15.6 million kids 2-11 streamed video online
1.2 billion streams
80 videos / video each month
198.2 minutes / viewer each month
#1 site for video viewing aged 2-11 is YouTube
MORE VIEWERS DO NOT MEAN MORE ENGAGEMENT
Playhouse Disney have autopsy video on their page, so as a result nearly everyone is viewing video, but this doesn't mean they have a more engaged audience
PBS Kids spent nearly twice as long as Playhouse etc. on viewing video.
LATE AFTERNOON IS THE VIDEO PRIME TIME
Least amount is 1 - am
Early Fringe 5-7pm
Prime is 8-10pm
Late Fringe 11- 12pm
So it seems that it is not when programming is on air.
AGE PROFIE OF KIDS' VIDEO USERS
PBS kids has a larger age group of 2-5
Nickjr and Nick skew older (may be because of co-view)
Boys and Girls are equally likely to view all sites.
Tuesday, April 6, 2010
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