28% of American adults use mobile and social location-based services

(Via Cynopsis Digital)


About one-quarter of American adults use mobile or social location services of some kind, according to a just-released Pew Research Center study. That includes using phones to get directions or recommendations based on the user's location. Use of actual check-ins on services like Foursquare or Gowalla is lower, clocking in at about 5% of mobile phone owners, representing 4% of adults. But about 9% of Internet users check social networks like Facebook or Twitter on their phones. "Americans are not currently all that eager to share explicitly their location on social media sites, but they are taking advantage of their phones' geolocation capabilities in other ways," said Kathryn Zickuhr, Pew Internet Project research specialist and co-author of the report. "Smartphone owners are using their phones to get fast access to location-relevant information on-the-go."


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