PBS Kids Summit: Technology data

Computer Ownership
81% of all homes have a computer but there is an income divide.
Laptop ownership has grown dramatically among African Americans to 51% in 2010. Hispanics, 54%, white, 55%.

Internet usage
77% of all homes have internet access but only 62% are connected. Asian Americans view 3.5 more pages, stream more video and watch more YouTube.

Phones
88.7% of homes have a cell phone. In 2010 26% of American housholds had cell phones and no landline.

Cell phone growth has risen 5% over a three year period starting 2007.
9 of 10 phones have a cell phone
more than ¾ under 60K earners own a phone.
Over 60K it’s 97%
Minority Americans are significantly more likely to own a cell phone than white counterparts.

Smart Phone
Has emergered as a great leveler – cheaper alternative than having broadband in the home.
US Hispanic communities are more likely to have cell phones with internet and video capabilities and text more than any other race or ethnicity. More likely to use it for banking etc.
18% of Hispanic and African Americans are cell only internet users.

Video Games
33.5% of households own a gaming system.

High income families watch less TV but spend more time watching TV with kids, heaviest internet users.
17% of those earning less than 30K are cell only wireless users. – aka There is a good deal of lower income lower education who are cell only users.

Take Aways
PBS Kids reaches a large diverse audience. Across all properties.
There’s much more mobile – we can continue to serve diverse audiences by understanding where these audiences want to consume content.