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Friday, March 2, 2012

Smartphone owners in the U.S. now outnumber their fellow Americans that own a mobile phone that isn't a smartphone

Via Cynopsis Digital

 

Smartphone owners in the U.S. now outnumber their fellow Americans that own a mobile phone that isn't a smartphone, according to new data from Pew Research. 46% of Americans own a smartphone as of February 2012, marking an 11% jump from the 35% who reported owning such a device in May 2011; meanwhile, only 41% of Americans own a mobile phone that is not a smartphone. This uptick is represented across nearly every major demographic group, including men and women, young and middle-aged adults, urban and rural residents and the wealthy and the less well-off. Overall adoption rates are at 60% for groups such as college graduates, 18-35 year olds and those living in households with an annual income above $75K. Seniors are the only ones lagging behind, with Pew Research finding only 13% of this demographic owning smartphones. With this rise in smartphone ownership, Pew Research also finds a corresponding shift in the types of phones owned by Americans. Specifically, 20% of cellphone owners in the U.S. use Android devices, up from 15% in May 2011; 19% use iPhones, up from 10% in May 2011; and 6% own BlackBerry device, down from 10% since last May.

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