via Cynopsis Digital...
According to the January 2012 numbers from comScore's Video Metrix service, the top five U.S. online video content properties in January 2012, in terms of unique video viewers, were: Google websites (152 million), VEVO (51.5 million), Yahoo! Websites (49.2 million), Viacom Digital (48.1) and Facebook (45.1). Overall for January, 181 million U.S. internet users watched nearly 40 billion videos, with the average viewer watching 22.6 hours of online video content. Video Metrix's data for the top U.S. online video ad properties as ranked by video ads viewed found Hulu leading the way with more than 1.4 billion video ad impressions. Adap.tv, the highest among video ad exchanges/networks generated 652 million video ad views. BrightRoll Video Network (598 million), Tremor Video (580 million) and Specific Media (397 million) rounded out the top five. Overall for the month, Americans viewed 5.6 billion video ads. In addition, comScore finds that video ads reached 47% of the total U.S. population an average of 38 times during the month. Among the other notable findings:
- 84.4% of the U.S. internet audience watched online video.
- The length of an average online video was 6.1 minutes, while the average online video ad was 0.4 minutes.
- Video ads accounted for 12.2% of all videos viewed and 0.9% of all minutes spent watching videos on the web.
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