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Thursday, August 18, 2011

Android Owners Use Apps Twice as Much as Mobile Web [STUDY]

Android Owners Use Apps Twice as Much as Mobile Web [STUDY]


In further evidence that Wired‘s proclamation last year that “The Web is Dead” may be on the mark, a Nielsen study shows that mobile apps trump the mobile web — at least when it comes to the amount of time spent using them.
The study, from Nielsen Smartphone Analytics, found that the average Android user spends 56 minutes per day using his or her device to surf the web and use apps. But the latter takes up two-thirds of that time.

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