Internet Week! "Made in NY: Social Games and Branding" conference

I trudged down West 12th street in the pouring down rain. Running late, rushing to get to the panel. I got into my seat sopping wet just in time for the start. 4 panelists lined the stage, eager to talk about gaming and social media. There were discussions regarding Facebook, Android, and marketing but here are a few of the major highlights:

- Gaming on Facebook
> HUGE market (ie: FarmVille). Perhaps we could make a small facebook game targeting parents. Parent tips integrated with a co-play with your child game. Planting a garden on Sesame Street and harvesting your crops to feed your friends on the street.
> Facebook has opened the doors for a lot of "secret gamers" such as females, moms, and older generations

- Microtransactions. Many games develop "pain points." User can drop some $$ and get the item right now, or wait 6 months and then get the item.

- Brands need to be on mobile websites and the iPad now or they will left behind

- Games extend the life of the brand. People will remember long after gone (ie: original NES)