Wired have a surprisingly frank article up on the first-day sales of their new iPad App. While I'd definitely call their sales a success and I'd love to try out the product, I agree with the writer that a certain amount of it has to be due to novelty. I don't see this pricing structure as the most viable business model for magazine's transition to digital formats. The writer even responds in the comments with "Mag apps have to get cheaper and you have to be able to subscribe to them."
Wired iPad App Sells 24,000 Copies in First 24 Hours
Thursday, May 27, 2010
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