PBS Producer's Summit: Lesli Rotenberg, SVP Children's Media

PBS KIds Next Generation Media Initiative of 2005:
+ Had 5 year plan to reinvent PBSKIDS as the most educational and entertaining destination.
+ Added 28 new properties over 5 years (tv online properties, and online unique), with another 8 this year.
+ Any time, anywhere learning
+ Whole child focus
+ Trusted guide to little explorers
+ 5 iphone apps, 2 of which hit #1
+ Launched PBS Kids ISland
+ About to launch The Great Word Quest
+ Launching PBS Kids Writers Contest

+ Smart Boards - Interactive white board games - 53 with more on the way.
+ In-room hotel VOD
+ Working with comcast, vcast, GO! titles of VOD service

Merchandise+ releasing more character brands in shops

+ 358 affiliates reach 96% of US TV households.
+ 7 hours every day of kids content
+ number of hours on weekends growing. Saturdays this year increased by a quater this year. Sundays by a third.

Ratings (note Nielsens has been adjusted)+ Feb 2010 ratings up 40% over Feb 09. 
+ 55% of all kids 2-5 watching PBS.
+ Bucketing the trend. Even though it's small ratings, PBS Kids up +.1, nick and disney both down (Nov 09)

ONLINE+ Feb PBS KIDS most visited website behind webkins
9.5 million in feb 10
30 million total visits feb 10
79 million video streams per month

CLASSROOM+ identified #1 source of preschool content in research (research not identified)

ACROSS THE BOARD examples#1 children's educational media brand
#1 place trusted to watch childrens content on tv and online.
Outscored commercial and cable tv by 30 points with some reasearch about who was the most innovative with kids media.

RAISING READERS+ Raising Readers Kids - there is a study where kids working on Raising Readers programs had higher reading levels than kids who were not exposed to this teaching through media.

STEM+ The newest frontier - big PBS focus.
+ Children in preschool in a study were already showing negative view of science, which hurts their perception as they get older.
+ Change perception of how we see scientists and cultivate positive views of science for tomorrow's innovators

PARTNERSHIPS
+ Partnering with Smart and Adobe to push new content in new technologies.