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Overview
* Gave overview of desktop games with Facebook connect – social desktop game experiences such as Diner dash 5 Boom. Boosts in-game capabilities by posting games to wall
* Facebook connect for iphone – thousands of games use it to make their games more social. We're also starting to see some social gaming experiences on the iphone app.
* Beginning to implement location and augmented reality into games.
* Facebook is currently the number 1 repository of photography in the world.
Consoles
Working with console makers to integrate Connect – such as DSi.
Working with Xbox to intergrate Xbox with facebook – a specialized application – update status from living room, view photos from your TV, and find new friends to play with on your xbox – can bring more friends into the gaming experience.
Working with Sony on PlayStation 3. Can share out trophies. Also any console game on pS3 publish info on facebook. Eg Buzz! Quiz World – when you win you can share out score with friends.
Multi Device Platform
Facebook is a ‘multi device platform’ – players can play with their friends no matter the device they are using. You can play with a person who is on a computer, while you are on a mobile, while another friends is on a console.
Multi-platform Social Gaming
Game designers will also tailor the game to your device – eg. If you are on a mobile device you can use localization devices, but if a friend is playing with you from a computer, they play a strategic element. What you do in your own aspects of the game helps your team progress forward – they call it multi platform social gaming.
Next Generation
* New mainstream mass market audience. Will see games with more than a 100 million people playing your game.
* Discovering the language of social gameing as we speak. Seeing games leveraging real identity and real friends. But he feels the iconic facebook game is not yet existing, and is just around the corner.
* Facebook is powering the next generation of social gaming – many facets are coming together at the same time, with friends being at the center of all things.
Questions from audience
Q: what about posting game SPAM (force publish?)
Answer – publish stories only at high emotional points. Facebook have recently restricted low quality forced prompts from games. Eg. Farmville. Encourage everyone to focus on highest quality stories at key points of the game.
Question – a lot of game players like to play games with Fantasy identities, how does new identity play into this?
Answer – people want to play with fantasy and some want to play with real. He thinks we can have both. For any player, the real thing is who is the real player underneath. At the core, everyone has real identity. From day 1 Facebook has always been about privacy and controlling what you share with people.
Q: Submission process?
There is no submission process. They consider themselves an open platform – can be available to anybody.
IN terms of how to know if mature content is ok, they have certain policies that they try to make clear – can’t promote liquor to underage kids etc. Also have enforcement team that does go through all games and apps, in particular if users report issues.
In terms of understanding your exact game, advice is do your best to interpret policies as possible, if facebook sees anything they’ll contact that developer.
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